The value of advertising expenditure in Russia on the internet saw a steady increase over the observed period, increasing by more than four times between 2012 and 2019. By 2024, it was forecast to reach approximately 5.3 billion U.S. dollars, which would be roughly 1.6 billion U.S. dollars higher than in 2019. Spending on newspaper advertising was expected to decline to nearly 49 million U.S. dollars in 2024.
Approximately 70 percent of advertisers in Russia had to reduce administrative expenses, such as rent during the COVID-19 pandemic, according to a survey conducted among members of the Russian Association of Communication Agencies. Furthermore, over 40 percent admitted having cut their spending on employee wages. When asked about their outlook on the Russian advertising market from April to June 2020, 18 percent of agencies expected it to decline by 30 percent compared to the second quarter of the previous year.
Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024, by medium
(in million U.S. dollars)
Characteristic
TV
Radio
Newspapers
Magazines
Outdoor + cinema
Internet
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GroupM. (December 9, 2019). Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/491842/advertising-spend-by-medium-russia/
GroupM. "Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024, by medium (in million U.S. dollars)." Chart. December 9, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/491842/advertising-spend-by-medium-russia/
GroupM. (2019). Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/491842/advertising-spend-by-medium-russia/
GroupM. "Spending on Advertising in Russia from 2012 to 2019 with a Forecast until 2024, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/491842/advertising-spend-by-medium-russia/
GroupM, Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/491842/advertising-spend-by-medium-russia/ (last visited August 25, 2024)
Spending on advertising in Russia from 2012 to 2019 with a forecast until 2024, by medium (in million U.S. dollars) [Graph], GroupM, December 9, 2019. [Online]. Available: https://www.statista.com/statistics/491842/advertising-spend-by-medium-russia/